Left Brain / Right Brain

Sometimes you win the conceptual battles, sometimes you lose them. And then again, usually, you have to meet somewhere in the middle. This is a instance of a big, fat win (color way aside).

No where could this pull-me-push-me-feeling be as evident as a designer within a scientific research institute. At its core, it’s a true epic battle of the creative imaginative versus the analytical rationale.

Created at NIH Medical Arts.